Silver Surprise & Delight from BA
For many of you frequent fliers out there this no doubt is old hat. For me, a happy surprise from a brand. Yesterday I got a nice mail pack announcing I was now a Silver member of the BA Executive...
View ArticleBA strike to continue thanks to “twittering”
Hopes of a last-minute reconciliation in talks between BA and union leaders have been scuppered because of tweets made by a senior representative of workers’ union Unite.
View ArticleSocial Brand? Social Business? Serendipity? Or just great meatballs ?
So social by itself does work ? or is it the sum of the parts ? or (more cynically) is this just a serendipitous tweet ? Well I think it is not any of these in particular, but in fact all them – in...
View ArticleClik here to view.
Great brand blunders on social media
Dissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real...
View Article
